Advertising in The Hindu, Bangalore - Main Newspaper

Language
English
Print Day
Daily
Edition
Bangalore
Circulation
280,000
Newspaper Type
Main
Unique Id
1391
The Hindu is an Indian English Language Daily Newspaper owned by Kasturi & Sons Ltd. and headquartered in Chennai. It is the second most circulated English Language newspaper in India after Times of India. It is published from 21 cities across 11 states.
The Hindu, Bengaluru is the Bangalore edition of The Hindu. It is the third largest English newspaper in Bengaluru by circulation. It is the most widely read English daily Newspaper in South India.
Few of popular supplements of The Hindu are Education Plus, Empower, Friday Review, Downtown, Property Plus, Sunday magazine and Cinema Plus
Please refer to the top summary for circulation and reach figure. Reach for The Hindu,Bengaluru edition has been updated.
Various sections in The Hindu, Bengaluru are as follows:
South section (starts from page 8 and contains south India news)
World section( starts after page 14 and covers world news)
Business section( covers the business news and is usually one page )
Open Page section( covers burning issues and concerns and is one page long)
Who What Why When Where section (covers current affairs in question and answer format and is a one page section)
Science & Technology section (covers news on developments on science and technology)
Life section (contains articles on wellness and spirituality)
Non fiction section (contains articles and mentions of books)
Ground zero section (contains articles on defence forces)
Sport section ( covers sports news and depending on the volume, usually 1 to 2 page long)
Classifieds section (contains classified ads and is usually one page long, depending on the volume)
Advertising in The Hindu Bangalore would help brands in reaching out to their target customers and build trust. The advantages of advertising in The Hindu Bangalore are:
The Hindu, Bengaluru has carried advertisements of various brands covering almost all categories. Some of the brands who have advertised earlier are shown below.
| Brand Name | Category |
| Skylark Mansions | Real Estate |
| MRF Tyres | Automobiles |
| Milano Biscuit | FMCG |
| Godrej | Retail |
Organisations in the E-Commerce, Consumer Durables, Real estate, Electronics and FMCG sectors majorly advertise in the Hindu, Bengaluru. This is mainly due to the readership profile of the newspaper and the reach Hindu has across Bengaluru.
Following are the Advertisement types accepted by The Hindu Bangalore:
The Hindu Bangalore Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The The Hindu Bangalore Rate Card. The The Hindu Bangalore Ad Rates mentioned are the discounted The Hindu Bangalore Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.
The Hindu Bangalore Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.
The Hindu Bangalore Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.
The Hindu Bangalore Pointer Advertisement Rate: Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.
The Hindu Bangalore Skybus Advertisement Rate: Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.
Step 1 : Selection of variables
| No. | Details | Possible Variables |
| i | Page Position | Front Page/Page 3/Last Page/Any Page |
| ii | Ad Size | 120scm/240scm/Quarter Page/Half Page/Full Page/Any other size |
| iii | No. Of Insertions | 1/2/3/4.... |
| iv | Date Of Insertions | 10 June/15th July/20th August |
Step 2: Email the selected variables to help@TheMediaAnt.com.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
In case you need any help with planning or the execution steps,please write to help@TheMediaAnt.com.
Post release of your ad in The Times of India, Bengaluru, TheMediaAnt would deliver:
1. A soft copy of the ad will be shared via email within 2 working days from the date of ad release.
2. A hard copy of the newspaper will be delivered within 3 weeks, to the address shared during booking.
In addition to the Hindu advertising, one can explore more similar options and they are provided below.
1. Times Of India, Bengaluru
To view other supplements of The Hindu,Bengaluru, kindly click on the links below.
1. MetroPlus-Covers lifestyle, entertainment and fashion news.
2. Property Plus-Covers news relating to property and housing.
3. Young World-Covers news focussing on school students.
4. Education Plus-Covers news relating to education updates.
The Media Ant Blog: https://blog.themediaant.com/advertising-in-the-hindu-bangalore
The Hindu Bangalore Advertising Agencies would be the point of contact between the advertisers and the The Hindu Bangalore Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in The Hindu Bangalore Advertising makes a good choice for the following reasons:
The Media Ant is one of the leading The Hindu Bangalore Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare The Hindu Bangalore Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best THE HINDU Bangalore Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For The Hindu Ad contact number or for more information on The Hindu Bangalore Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.
1. What are the possible dimensions for fixed ad sizes?
Sl No | Particulars | 120 scm | 240 scm | Quarter page(400 scm) | Half Page(825 scm) | Full Page | Jacket Page 1 | Jacket Page 2 | |||||||
| W | H | W | H | W | H | W | H | W | H | W | H | W | H | ||
| 1 | Standard | 12 | 10 | 12 | 20 | 20 | 20 | 32.9 | 25 | 32.9 | 52.5 | 32.9 | 48 | 32.9 | 52.5 |
| 2 | Standard | 10 | 12 | 20 | 12 | 16 | 25 | NA | |||||||
| 3 | Other alternatives | 3 | 40 | 15 | 16 | 25 | 16 | ||||||||
| 4 | Other alternatives | 5 | 24 | 16 | 15 | 8 | 50 | ||||||||
| 5 | Other alternatives | 24 | 5 | 5 | 48 | 10 | 40 | ||||||||
| 6 | Other alternatives | 6 | 20 | 6 | 40 | NA | |||||||||
| 7 | Other alternatives | 20 | 6 | 8 | 30 | ||||||||||
| 8 | Other alternatives | 8 | 15 | 30 | 8 | ||||||||||
| 9 | Other alternatives | 15 | 8 | 10 | 24 | ||||||||||
| 10 | Other alternatives | 4 | 30 | 24 | 10 | ||||||||||
| 11 | Other alternatives | 30 | 4 | NA | |||||||||||
2. Which ads are guaranteed ads?
Ads of size half page can be confirmed. Ads of size 240 and 400 scm can be guaranteed only the night before the ad.
Guaranteed Jackets/Innovations/GNP are guaranteed and always take precedence for placement.
3. What are the rates for classified display ads?
For classified display rates, please send a mail to help@themediaant.com.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

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