When suggested to opt for digital advertising, our clients often have the following common questions:
- What would be the size of my ad?
- How would my ad look?
- Where would my ad appear?
- Which ad dimensions would work the best for me?
To help address these questions, we have curated a list of top advertising sizes and placements which will help get a clear picture.
Ad Dimension Type | Dimensions | Device Type | Advertising Goals | Our Recommendation |
---|---|---|---|---|
Medium Rectangle Banner Ad | 300 X 250 | Across Desktop and Mobile | Performance | Use interactive content such as CTA Buttons |
Large Rectangle Banner Ad | 336 X 280 | Desktop | Performance | Can be used for Rich Media Content |
Leader board Banner Ad | 728 X 90 | Desktop | Branding | Is an excellent tool for Brand Recall |
Half Page Ads | 300 X 600 | Desktop | Performance | Due to large size, Best for Ads that are content heavy |
Large Mobile Banner Ads | 300 X 100 | Mobile | Performance | Use interactive content such as CTA Buttons |
Interstitial Banner Ads Mobile | 320 X 480/480 X 320 | Mobile | Branding | Use Frequency Capping to avoid negative effects of this ad size |
Large Leader board Banner | 970 X 90 | Desktop | Performance | Content should be eye catching and engaging |
-
Medium Rectangle Banner Ads
- Popularly Known as MRec
- Ad Size – 300×250
- Compatible with Desktop as well as Mobiles
- Performance Tool
- Usually placed on the right-hand side of the webpage. However, when placed at the end of engaging content, The Mrec drives high CTR.
- Combine with interactive content such as a Call to Action Button
-
Large Rectangle Banner Ads
- Similar to MRec in terms of Placement and Performance
- Popularly Known as LRec
- Ad Size – 336X280
- Compatible with Desktop websites only
- Performance Tool
- Tends to perform the best when placed at the end of the content and on the right-hand side of the content
- Use with rich media options to drive engagement
-
Leader board BannerAds
- Ad Size – 728×90 pxs
- Compatible with Desktop Only
- Branding Tool
- First thing that viewers see on the webpage
- Excellent tool to drive Brand Recall
-
Half Page Display Ads
- Ad Size – 300x600px
- Compatible with Desktop Websites
- Performance Tool
- Picking up pace as Publishers are realizing potential
- Best for smooth communication of Brand’s message
- High Performance in terms of User Engagement
-
Large Mobile BannerAds
- Ad Size – 300x100px
- Compatible with Mobile Webpages only
- Performance Tool
- User Engagement is High
- Usage of interactive Content is recommended
-
Interstitial Banner Ads on Mobile
- Covers entire screen for a few seconds
- Ad Size – 320×480 And 480×320 ( to incorporate Landscape and Portrait modes)
- Compatible with Mobile, Usually Applications
- Branding Tool
- Usage of Frequency Cap is recommended to ensure that negative brand association is not created
-
Large Leader board BannerAds
- Top of the Page property
- Ad Size – 970X90
- Performance Tool
- Compatible with Desktop Page only
- Usage of High Definition and engaging content is recommended
Apart from the above-mentioned display ad sizes, There are plenty more display ad sizes available in the market. In a lot of the cases, Digital Advertising Platforms tend to create customized ad sizes to fit their brands and content. Here are the customized sizes for a few of the popular platforms –
- Google Display Advertising– Since Google has a vast network of websites that it can advertise on, Google accepts all the above-mentioned sizes. However, if you are targeting a particular website through Google, Be sure to check the ad spaces and dimensions available on the said website as well.
- Facebook Advertising and Instagram Advertising – The recommended Ad Size for Facebook is 1200×628 for Banner ads and 1080x1080px for Carousel ads. While Facebook does accept other ad sizes, These are the most popular ones.
- LinkedIn Advertising– The recommended ad size for LinkedIn is 1200×627. LinkedIn accepts a Medium Rectangle Ad for Display Ads as well. However, The most popular remains 1200×627.
- TwitterAdvertising – The most popular ad sizes on Twitter are 800x800px and 800x418px.
- Times NetworkAdvertising – Also known as Colombia, Times network accepts 1280x960px ad size. These are native ads placed on all of the Times Network.
- Taboola Network Advertising– The recommended size for Taboola Network is a minimum of 1000×800 with minimal text on the image.
- Advertising on Adgebra– 1000×600 and 1920×1080 are the most popular ad sizes on this native ads platform.
- InshortsAdvertising – This most popular property on this app is the Interstitial Banner with an ad size of 624×1280 px. However, Inshorts also supports native ads of the size 930×180 px.
- HotstarAdvertising – 1008x528px is ad size as accepted by this OTT Platform.
It is important to keep in mind that choosing a particular ad size alone will not be sufficient in achieving marketing goals. Advertisers must create an optimized mix of various elements that make a campaign successful.
To know more about various display ad dimensions, write to us at Help@TheMediaAnt.com.
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