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[]
[null,"HHW Standard Cohorts",null,null,"CTV Standard Cohorts"]
[null,"Affluence","NCCS - AB",null,"Region","ROS"]
[null,null,"Premium*",null,null,"HSM"]
[null,null,"iOS",null,null,"Southern States"]
[null,null,"iOS plus 50K+ Devices",null,null,"Top 10 metros"]
[null,null,"25K+ Devices",null,null,"1 Mn + Towns"]
[null,null,"15K+ Devices"]
[null,null,"<15K Devices"]
[null,"Demo","35 Yrs+"]
[null,null,"<35 Yrs"]
[null,null,"Male"]
[null,null,"Female"]
[null,"Region","ROS"]
[null,null,"HSM"]
[null,null,"Southern States"]
[null,null,"West India"]
[null,null,"East India"]
[null,null,"NE India"]
[null,null,"North India"]
[null,null,"Top 6 metros"]
[null,null,"Top 10 metros"]
[null,null,"1 Mn + Towns"]
[null,"States","Andhra Pradesh"]
[null,null,"Telangana"]
[null,null,"Arunachal Pradesh"]
[null,null,"Assam"]
[null,null,"Bihar"]
[null,null,"Jharkhand"]
[null,null,"Chandigarh"]
[null,null,"Goa"]
[null,null,"Gujarat+Dadra & Nagar Haveli+Daman&Diu"]
[null,null,"JK + Ladakh"]
[null,null,"Karnataka"]
[null,null,"Kerala"]
[null,null,"Maharashtra"]
[null,null,"Tripura+Manipur+Meghalaya"]
[null,null,"Mizoram"]
[null,null,"Madhya Pradesh"]
[null,null,"Chhattisgarh"]
[null,null,"Nagaland"]
[null,null,"Odisha"]
[null,null,"Punjab"]
[null,null,"Haryana"]
[null,null,"Himachal Pradesh"]
[null,null,"Rajasthan"]
[null,null,"Sikkim"]
[null,null,"Tamil Nadu + Pondicherry"]
[null,null,"Uttar Pradesh"]
[null,null,"Uttarakhand"]
[null,null,"West Bengal"]
[null,"Cities","Mumbai"]
[null,null,"Delhi NCR"]
[null,null,"Kolkata"]
[null,null,"Chennai"]
[null,null,"Hyderabad"]
[null,null,"Bangalore"]
[null,null,"Pune"]
[null,null,"Ahmedabad"]
[null,null,"Kochi+Ernakalum"]
[null,null,"Lucknow"]
[null,null,"Agra"]
[null,null,"Allahabad"]
[null,null,"Bhopal"]
[null,null,"Coimbatore"]
[null,null,"Indore"]
[null,null,"Jaipur"]
[null,null,"Kanpur"]
[null,null,"Ludhiana"]
[null,null,"Nagpur"]
[null,null,"Patna"]
[null,null,"Ranchi"]
[null,null,"Surat"]
[null,null,"Vadodara"]
[null,null,"Varanasi"]
[null,null,"Aurangabad"]
[null,null,"Bhubaneswar"]
[null,null,"Dehradun"]
[null,null,"Guwahati"]
[null,null,"Amritsar"]
[null,null,"Madurai"]
[null,null,"Nashik"]
[null,null,"Visakhapatnam"]
[null,"Cross tabs","HSM plus NCCS AB"]
[null,null,"Top 10 metros plus NCCS AB"]
[null,null,"1 Mn + Towns plus NCCS AB"]
[null,null,"Males plus NCCS AB"]
[null,null,"HSM plus 15K + Devices"]
[null,null,"Southern States plus 15K + Devices"]
[null,null,"West India plus 15K + Devices"]
[null,null,"Top 6 metros plus 15K + Devices"]
[null,null,"1 Mn + Towns plus 15K + Devices"]
[null,null,"Top 6 Metros plus 25K+ Devices"]
[null,null,"Top 10 Metros plus 25K+ Devices"]
[null,null,"1 Mn+ Towns plus 25K+ Devices"]
[null,null,"1 Mn + Towns plus < 15K Devices"]
[null,null,"HSM plus <15K Devices"]
[null,null,"Top 10 Metros plus <35 Yrs"]
[null,null,"1 Mn+ Towns plus < 35 Yrs"]
[null,null,"HSM plus <35 Yrs"]
[null,null,"Southern States plus < 35 Yrs"]
[null,null,"HSM plus Females"]
[]
[null,"* Definition of Premium"]
[null,"NCCS A + any 1 of ‘Lifestyle’ indicator"]
[null,"Lifestyle Indicators -"]
[null,"Top Tier Subscribers# or"]
[null,"Owner of 25k+ Device or"]
[null,"Business/Finance or"]
[null,"Travel Enthusiast or"]
[null,"Convenience seeker or"]
[null,"Fitness Enthusiast"]
[null,"# Premium and Super pack subscribers"]