{"text_format":"2","workbook":"xlsx","n_sheets":5,"sheets":["2016-20 FS","2020-2021 Immersive","2022-25 Immersive","Actionable Ads Vertical","Additional Instructions"],"not_rendered":{"charts":0,"images":6,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"2016-20 FS","index":0,"n_rows":28,"n_cols":6,"rows_kept":28,"cut":false,"hidden":false,"merged":[[0,0,0,3],[2,0,5,0],[7,0,9,0],[11,0,12,0]]}
["Home Screen Masthead (2016-2021 TV MY) "]
["Ad Format","Particulars","Dimension ","File Size"]
["Display","Display banners","480x270,  960x270  banners","< 500 KB"]
[null,"Brand Logo (Optional)*","480x270","< 500 KB | If brand logo not provided static creative will be placed in the required dimension* "]
[null,"Supported File Format","PNG and JPG only"]
[null,"CTA","Learn More/ Know More ","Applied to Wide Ad banner"]
[]
["Video","Auto Play Video ","MP4 with dimensions 1920x1080","<=25 MB & < 10K Bit rate"]
[null,"Video Tile","up to 25 characters (Including spaces)"]
[null,"Video Description","up to 40 characters (Including spaces)"]
[]
["LP","Landing Page Requirements","Compatible with TV Browser"]
[null,"LP Tech Requirements","Web Engine: Chromium Version M47 , 63 , 69, 56 and Web kit (r152340)"]
[]
["Note : If the advertiser doesn't have a video then only 960x270 would be placed."]
[{"$nulls":5},"Important Note:"]
[{"$nulls":5},"\nIt is mandatory to share artworks in all the different formats highlighted in the different tabs of this excel"]
[{"$nulls":5},"For CTA options like QR code integration , \"Actionable Ads Vertical\" tab has the details for creative creation"]
[{"$nulls":5},"Formats are different because year wise TV devices  have different specifications"]
[{"$nulls":5},"In each tab highlighted dimension details with picture is for \"Immersive\" ad option (optional)"]
[{"$nulls":5},"Immersive options can be different which needs to be discussed and creative specs will change  "]
[]
[]
[]
[]
[]
[]
["APV means Auto Play Video"]

{"sheet":"2020-2021 Immersive","index":1,"n_rows":13,"n_cols":5,"rows_kept":13,"cut":false,"hidden":false,"merged":[[0,0,0,3],[2,0,5,0],[7,0,9,0],[11,0,12,0]]}
["Home Screen Masthead (2016-2021 TV MY) "]
["Ad Format","Particulars","Dimension ","File Size"]
["Banner ","Launcher Tile Banner","480x270","< 500 KB(Can be brand logo as a creative element)"]
[null,"Full Screen Static ","3840 x 2160 banner","Preview banner will be generated from this full screen image","Mandatory ( Safe space guide mentioned in tab 3. )"]
[null,"Supported File Format","PNG and JPG only"]
[null,"CTA","Learn More / Know More ","Applied to Wide Ad banner"]
["Optional"]
["Video","Video ","MP4 with dimensions 1920x1080","< =25 MB & < 10K Bit rate"]
[null,"Video Tile","up to 25 characters (Including spaces)"]
[null,"Video Description","up to 40 characters (Including spaces)"]
[]
["LP","Landing Page Requirements","Compatible with TV Browser"]
[null,"LP Tech Requirements","Web Engine: Chromium Version M47 , 63 , 69, 56 and Web kit (r152340)"]

{"sheet":"2022-25 Immersive","index":2,"n_rows":14,"n_cols":7,"rows_kept":14,"cut":false,"hidden":false,"merged":[[0,0,0,3],[2,0,4,0],[6,0,9,0],[11,0,12,0],[14,0,14,2]]}
["Home Screen Immersive Masthead (2022-24 TVs)"]
["Ad Format","Particulars","Dimension ","File Size"]
["Display","Immersive Banners (Masthead) ","3840 x 2160 banner","Max 1 MB , 0 - 1104 Px for masthead visibility ","Mandatory "]
[null,"Unexpanded creative safe zone:","3610 x 1056px (230px in from the left)","*The left navigation bar is 230px, so all elements in the creative needs to be aligned accordingly, to avoid overlap with the navigation tab."]
[null,"Supported File Format","PNG and JPG only"]
[]
["Video","Auto Play Video","MP4 with dimensions 1920x1080 px","< 10k Bitrate , < =25 MB  , 16:9 aspect ratio recomm"]
[null,"Video Tile","up to 25 characters (Including spaces)"]
[null,"Video Description","up to 40 characters (Including spaces)"]
[null,"CTA","Watch Video / Learn More","Hardcoded and hence can't be moved."]
[]
["LP","Landing Page Requirements","Compatable with Smart TV Browser"]
[null,"LP Tech Requirements","Web Engine: Chromium Version M47 , 63 , 69, 56 and Web kit (r152340)"]
[{"$nulls":6},"Please further enlarge this incase numbers are not understandable"]

{"sheet":"Actionable Ads Vertical","index":3,"n_rows":28,"n_cols":5,"rows_kept":28,"cut":false,"hidden":false,"merged":[[0,1,0,4],[9,1,9,2]]}
[null,"Samsung TV Plus - Actionable Ads QR Code"]
[null,null,"Horitzotal (Reference Image given below) ",null,"Vertical (Reference Image below given below) "]
[null,"Logo:","484x240 must be provided as a transparent png",null,"120 x 120px (.png) must be provided as a transparent.png"]
[null,"Background image :","1920 x 1080, .jpg or .png",null,"1920 x 1080, .jpg or .png"]
[null,"Headline copy:","70-character limit (with spaces)",null,"100-character limit (with spaces)"]
[null,"QR Code Text Options ","Please select from below given options ",null,"Please select from below given options "]
[null,"QR Code URL","Compatible with Mobile Device ",null,"Compatible with Mobile Device"]
[null,"QR Code","Generated by Samsung DSP only for this ad format ",null,"Generated by Samsung DSP only for this ad format "]
[null,"Measurement pixels/trackers","Impression trackers accepted, Click trackers not applicable",null,"Impression trackers accepted, Click trackers not applicable"]
[null,"Video Specs",null,null,"Video Specs"]
[null,"Dimensions:","1080x1920",null,"1920 x 1080"]
[null,"Recommended aspect ratio:","9x16",null,"16 x 9"]
[null,"Max file size: ","50MB",null,"50MB"]
[null,"Duration:","15/30 secs",null,"15/30 secs"]
[null,"Minimum bit rate:","5kbps",null,"5kbps"]
[null,"Maximum bit rate:","10kbps",null,"10kbps"]
[null,"Recommended frame rate:","30 fps",null,"30 fps"]
[null,"File type: ","MP4",null,"MP4"]
[]
[null,"QR Code Text Otions"]
[null,"Scan to learn more "]
[null,"Scan for more"]
[null,"Scan to explore "]
[null,"Scan to discover "]
[null,"Scan to sign up "]
[null,"Scan to order"]
[null,"Scan to watch now "]
[null,"Scan to Buy Now"]

{"sheet":"Additional Instructions","index":4,"n_rows":10,"n_cols":1,"rows_kept":10,"cut":false,"hidden":false,"merged":[]}
["Additionally Please share the open files for all the platforms"]
["Creatives are recommended to be shared in .psd/open file format and make sure it includes the following -"]
["W 1056 × H 1470 ( Open File Format)"]
["- PSD/ AI FILES (PACKAGED FILES)"]
["- FONT FILES"]
["- LOGO/ PRODUCT IMAGES in HD quality"]
["- GUIDELINES, IF ANY"]
["- Reference point as to how the creative should look"]
["- Logo in png form"]
["Please share the open file for each element that is there is the \nstatic creative so the platform can edit it accordingly"]