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["PKL Targeting for 2025 for Mobile Midroll only"]
["Sr. no","Targeting Type","Cohort","Definition"]
[1,"Overall","ROS","Pan-India"]
[2,"Gender","Male","Male"]
[3,"Gender","Female","Female"]
[{"$f":"A5+1","v":4},"State Cohort","West","MH, GJ+Goa"]
[5,"State Cohort","North","Del, UP+Uttarakhand, Rajasthan, MP, Chattisgarh, Punjab+Haryana+ Chandigrh+JK+HP"]
[6,"State Cohort","South","TN, AP, Telangana, Karnataka, Kerala"]
[7,"State Cohort","East","West Bengal, Bihar+Jharkhand, Odisha+ NE (7 Sisters), Assam"]
[8,"City Cluster","Top 8 Metro","Mumbai, Delhi+NCR, Kolkata, Hyderabad, Bangalore, Chennai, Pune, Ahmedabad"]
[9,"City Cluster","Top 8 Metro","Jaipur, Patna, Indore, Bhopal, Lucknow, Ludhiana, Ernakulam, Ranchi, Surat, Chandigarh, Kanpur"]
[10,"Demo","NCCS AB","-"]
[11,"Devices","<15K Devices","-"]
[12,"Devices","15K+ Devices","-"]
[13,"Demo","<35 years","-"]
[14,"Demo",">35  years","-"]
[15,"Language Feed ",null,"Tamil, Telugu, Kannada, Hindi (Any ONE)"]