{"text_format":"2","workbook":"xlsx","n_sheets":5,"sheets":["Schedule","RC","Viewership","Targeting","T&Cs"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Schedule","index":0,"n_rows":34,"n_cols":8,"rows_kept":34,"cut":false,"hidden":false,"merged":[]}
[]
[]
[null,"Match","Team 1","Team 2","Category","Date","Day","Time"]
[null,1,"IND","SL","IND+PO","30-09-2025","Tuesday","15:00:00"]
[null,{"$f":"B4+1","v":2},"AUS","NZ","Non India","2025-01-10","Wednesday","15:00:00"]
[null,3,"BAN","PAK","Non India","2025-02-10","Thursday","15:00:00"]
[null,4,"ENG","SA","Non India","2025-03-10","Friday","15:00:00"]
[null,5,"AUS","SL","Non India","2025-04-10","Saturday","15:00:00"]
[null,6,"IND","PAK","IND+PO","2025-05-10","Sunday","15:00:00"]
[null,7,"NZ","SA","Non India","2025-06-10","Monday","15:00:00"]
[null,8,"ENG","BAN","Non India","2025-07-10","Tuesday","15:00:00"]
[null,9,"AUS","PAK","Non India","2025-08-10","Wednesday","15:00:00"]
[null,10,"IND","SA","IND+PO","2025-09-10","Thursday","15:00:00"]
[null,11,"NZ","BAN","Non India","2025-10-10","Friday","15:00:00"]
[null,12,"ENG","SL","Non India","2025-11-10","Saturday","15:00:00"]
[null,13,"IND","AUS","IND+PO","2025-12-10","Sunday","15:00:00"]
[null,14,"SA","BAN","Non India","13-10-2025","Monday","15:00:00"]
[null,15,"NZ","SL","Non India","14-10-2025","Tuesday","15:00:00"]
[null,16,"ENG","PAK","Non India","15-10-2025","Wednesday","15:00:00"]
[null,17,"AUS","BAN","Non India","16-10-2025","Thursday","15:00:00"]
[null,18,"SA","SL","Non India","17-10-2025","Friday","15:00:00"]
[null,19,"NZ","PAK","Non India","18-10-2025","Saturday","15:00:00"]
[null,20,"IND","ENG","IND+PO","19-10-2025","Sunday","15:00:00"]
[null,21,"SL","BAN","Non India","20-10-2025","Monday","15:00:00"]
[null,22,"SA","PAK","Non India","21-10-2025","Tuesday","15:00:00"]
[null,23,"AUS","ENG","Non India","22-10-2025","Wednesday","15:00:00"]
[null,24,"IND","NZ","IND+PO","23-10-2025","Thursday","15:00:00"]
[null,25,"PAK","SL","Non India","24-10-2025","Friday","15:00:00"]
[null,26,"AUS","SA","Non India","25-10-2025","Saturday","15:00:00"]
[null,27,"ENG","NZ","Non India","26-10-2025","Sunday","11:00:00"]
[null,28,"IND","BAN","IND+PO","26-10-2025","Sunday","15:00:00"]
[null,29,"TBD","TBD","IND+PO","29-10-2025","Wednesday","15:00:00"]
[null,30,"TBD","TBD","IND+PO","30-10-2025","Thursday","15:00:00"]
[null,31,"TBD","TBD","IND+PO","2025-02-11","Sunday","15:00:00"]

{"sheet":"RC","index":1,"n_rows":58,"n_cols":7,"rows_kept":58,"cut":false,"hidden":false,"merged":[[42,1,44,1],[45,1,47,1],[4,1,8,1],[9,1,11,1],[12,1,13,1],[14,1,15,1],[34,1,36,1],[37,1,38,1],[39,1,41,1]]}
[]
[]
[{"$nulls":4},"Rate card - ICC WWC 25"]
[null,"Ad-Unit","Details","Full tournament","India + KO","Non India"]
[null,"HHWeb\n LIVE - Midroll/ Preroll","ROS - 10s CPM",175,300,100]
[null,null,"L1 Targeted - 10s CPM",225,380,130]
[null,null,"L2 Targeted - 10s CPM",265,450,{"$f":"E7/E5*F5","v":150}]
[null,null,"*Interest based cohorts - 10s CPM",265,{"$f":"E7","v":450},150]
[null,null,"iOS Cohort/10s CPM",{"$f":"D13","v":400},650,250]
[null,"HHWeb\n VODs/ Highlights - MR","ROS - 10s CPM",135,{"$f":"115/150*E5","v":230.00000000000003},75]
[null,null,"L1 Targeted - 10s CPM",160,{"$f":"135/115*E10","v":270.00000000000006},90]
[null,null,"L2 Targeted - 10s CPM",190,{"$f":"160/115*E10","v":320.00000000000006},105]
[null,"CTV\n LIVE - Midroll/ Preroll","ROS - 10s CPM",400,650,250]
[null,null,"L1 Targeted - 10s CPM",535,870,{"$f":"335/250*F13","v":335}]
[null,"CTV\n VODs - MR/PR","ROS - 10s CPM",305,495,{"$f":"190/250*F13","v":190}]
[null,null,"L1 Targeted - 10s CPM",{"$f":"225/250*D13","v":360},585,225]
[null,"Linear TV - SD +HD - Live","FCT - 10s ASR",{"$f":"50000","v":50000},{"$f":"125000","v":125000},{"$f":"15000","v":15000}]
[null,"Linear TV - SD +HD - CTL - 2","FCT - 10s ASR",{"$f":"D17*0.75","v":37500},93750,11250]
[null,"Linear TV - SD +HD - CTL - 1,3,4","FCT - 10s ASR",{"$f":"D17*0.5","v":25000},62500,7500]
[null,"Linear TV - SD +HD - PPL","FCT - 10s ASR",{"$f":"D17*0.25","v":12500},31250,3750]
[null,"Linear TV - SD +HD - HLs","FCT - 10s ASR",{"$f":"15000","v":15000},{"$f":"40000","v":40000},{"$f":"F17/3","v":5000}]
[null,"Linear TV - SD - Live","FCT - 10s ASR",{"$f":"D17*0.7","v":35000},87500,10500]
[null,"Linear TV - SD - CTL-2","FCT - 10s ASR",{"$f":"D22*0.75","v":26250},65625,7875]
[null,"Linear TV - SD - CTL- 1,3,4","FCT - 10s ASR",{"$f":"D22*0.5","v":17500},43750,5250]
[null,"Linear TV - SD - PPL","FCT - 10s ASR",{"$f":"D20*0.7","v":8750},21875,2625]
[null,"Linear TV - SD - HLs","FCT - 10s ASR",{"$f":"D21*0.7","v":10500},28000,3500]
[null,"Linear TV - HD - Live","FCT - 10s ASR",{"$f":"D17*0.4","v":20000},50000,6000]
[null,"Linear TV - HD - CTL-2","FCT - 10s ASR",{"$f":"D27*0.75","v":15000},37500,4500]
[null,"Linear TV - HD - CTL- 1,3,4","FCT - 10s ASR",{"$f":"D27*0.5","v":10000},25000,3000]
[null,"Linear TV - HD - PPL","FCT - 10s ASR",{"$f":"D20*0.4","v":5000},12500,1500]
[null,"Linear TV - HD - HLs","FCT - 10s ASR",{"$f":"D21*0.4","v":6000},16000,2000]
[]
[]
[null,"Ad-Unit","Details","Full tournament","India + KO","Non India"]
[null,"HHWeb\n Masthead / Billboard","ROS - CPM","NA",75,"NA",{"$f":"E35/1000","v":7.4999999999999997E-2}]
[null,null,"L1 Targeted - CPM","NA",100,"NA",{"$f":"E36/1000","v":0.1}]
[null,null,"L2 Targeted - CPM","NA",125,"NA",0.125]
[null,"CTV\n Masthead / Billboard","ROS - CPM","NA",300,"NA",0.3]
[null,null,"L1 Targeted - CPM","NA",400,"NA",0.4]
[null,"Fence","ROS - CPM",75,75,75]
[null,null,"L1 Targeted - CPM",100,100,100]
[null,null,"L2 Targeted - CPM",125,125,125]
[null,"Frame","ROS - CPM",75,75,75]
[null,null,"L1 Targeted - CPM",100,100,100]
[null,null,"L2 Targeted - CPM",125,125,125]
[null,"Social Banner","ROS - CPM",75,75,75]
[null,null,"L1 Targeted - CPM",100,100,100]
[null,null,"L2 Targeted - CPM",125,125,125]
[null,"HHWeb - Live\n Gen SUP - Per Exp","ROS",{"$f":"12500","v":12500},{"$f":"E53","v":31250},3750]
[null,"HHWeb- PPL\n Gen SUP - Per Exp","ROS",4200,10500,{"$f":"F49/3","v":1250}]
[null,"CTV - Live\n Gen SUP - Per Exp","ROS",{"$f":"15000","v":15000},{"$f":"D51/D53*E53","v":37500},{"$f":"D51/D53*F53","v":4500}]
[null,"CTV - PPL\n Gen SUP - Per Exp","ROS",{"$f":"D51/3","v":5000},12500,1500]
[null,"Linear TV - SD +HD - Live\n Gen SUP - Per Exp","ROS",{"$f":"12500","v":12500},{"$f":"E17/4","v":31250},3750]
[null,"Linear TV - SD +HD - PPL\n Gen SUP - Per Exp","ROS",4200,10500,{"$f":"F53/3","v":1250}]
[null,"Linear TV - SD - Live\n Gen SUP - Per Exp","ROS",{"$f":"D53*70%","v":8750},21875,2625]
[null,"Linear TV - SD - PPL\n Gen SUP - Per Exp","ROS",{"$f":"D55/3","v":2916.6666666666665},7291.666666666667,875]
[null,"Linear TV - HD - Live\n Gen SUP - Per Exp","ROS",{"$f":"D53*40%","v":5000},12500,1500]
[null,"Linear TV - HD - PPL\n Gen SUP - Per Exp","ROS",{"$f":"D57/3","v":1666.6666666666667},4166.666666666667,500]

{"sheet":"Viewership","index":2,"n_rows":46,"n_cols":17,"rows_kept":46,"cut":false,"hidden":true,"merged":[]}
[{"$nulls":16},0.1]
[null,"2022:",null,null,null,2023,null,null,null,"2024:",null,null,null,"2025:"]
[null,"Overall","Ind+PO","Non-Ind",null,"Overall","Ind+PO","Non-Ind",null,"Overall","Ind+PO","Non-Ind",null,"Overall","Ind+PO","Non-Ind"]
["# of days",{"$nulls":4},16,null,null,null,18,null,null,null,28]
["# of Matches",31,10,21,null,23,7,{"$f":"F5-G5","v":16},null,23,7,16,null,31,10,21]
["Avg. Duration",420,420,420,null,181,189,177,null,179.87,197.429,172.18799999999999,null,400,400,400]
[]
["HHW"]
["Avg. DAU",{"$nulls":8},28.28,30.1,27.5,null,44.384300000000003,42.683300000000003,45.194299999999998]
["Avg. Live VVs",0.92117609999999994,2.0056319999999999,0.40476780000000001,null,1.85,4.78,0.56999999999999995,null,1.86,4,0.9,null,4.4793000000000003,8.8768999999999991,2.3851]
["WT/user/match",17.100000000000001,22.5,14.4,null,27.304818730000001,30.576291430000001,16.226262630000001,null,13.9,16.5,12.8,null,22.498100000000001,26.0792,16.151599999999998]
["Total WT",710.53780410000002,567.24930000000006,143.28810000000001,null,1184.68,1024.03,160.63999999999999,null,{"$f":"SUM(K12:L12)","v":653.20000000000005},453.9,199.3,null,{"$f":"SUM(O12:P12)","v":3124.0113091599997},{"$f":"O11*O10*O5","v":2315.0245047999997},808.98680435999984]
["Conc.",5.3999999999999999E-2,0.13500000000000001,1.8000000000000002E-2,null,{"$f":"F12/(F5*F6)","v":0.28457362478981507},0.77402116402116405,5.6723163841807908E-2,null,0.14860000000000001,0.32,7.0000000000000007E-2,null,0.25840000000000002,0.59360000000000002,9.8799999999999999E-2]
["Cume Live",9.1530000000000005,null,null,null,15,null,null,null,19.100000000000001,null,null,null,71.125]
["Cume Live+VOD",10.170000000000002,{"$nulls":7},22.3932,null,null,null,83.388999999999996]
["Cume Platform reach",{"$nulls":8},118.8,null,null,null,255.73099999999999]
[]
["CTV"]
["Avg. DAU",{"$nulls":8},5.71,5.83,5.66,null,10.446400000000001,10.446400000000001,10.446400000000001]
["Avg. Live VVs",0.1023529,0.22284799999999999,4.4974199999999999E-2,null,0.3,0.6,0.1,null,0.31,0.57999999999999996,0.2,null,0.6986,1.2471000000000001,0.43740000000000001]
["WT/user/match",1.9000000000000001,2.5,1.6,null,48.389285710000003,57.942500000000003,26.14,null,45.672130000000003,60.220709999999997,39.307130000000001,null,68.233999999999995,104.301,51.058999999999997]
["Total WT",78.948644900000005,63.02770000000001,15.920900000000001,null,270.98,231.77,39.21,null,{"$f":"SUM(K22:L22)","v":387.6},256.60000000000002,131,null,{"$f":"SUM(O22:P22)","v":1769.7351096000002},{"$f":"O21*O20*O5","v":1300.7377710000001},468.99733860000003]
["Conc.",6.0000000000000001E-3,1.4999999999999999E-2,2E-3,null,{"$f":"F22/(F6*F5)","v":6.509248138361759E-2},0.17518518518518519,1.3845338983050848E-2,null,0.09,0.18207000000000001,4.7780000000000003E-2,null,0.1222,0.33350000000000002,5.7299999999999997E-2]
["Cume Live",0.11300000000000003,null,null,null,1.5,null,null,null,2.2999999999999998,null,null,null,7.12209]
["Cume Live+VOD",1.1300000000000001,{"$nulls":7},2.4,null,null,null,7.4317500000000001]
["Cume Platform reach",{"$nulls":8},18.899999999999999,null,null,null,29.637799999999999]
[]
["LTV",{"$nulls":8},102,84.85,24.57,null,"180-195"]
["TVR %",0.10390000000000001,0.23300000000000001,4.3999999999999997E-2,null,0.29110000000000003,0.78,0.08,null,0.41,0.76,0.13,null,0.44,1.1000000000000001,0.15]
{"$rows_empty":11}
[{"$nulls":14},"reach"]
[{"$nulls":14},"reach growth"]
[{"$nulls":14},"concurrency inc due to WT or Reach"]
[{"$nulls":14},"same for TVR"]
[{"$nulls":14},"what is the channel mix"]
[{"$nulls":14},"marketing gave this number or have you changed"]

{"sheet":"Targeting","index":3,"n_rows":90,"n_cols":7,"rows_kept":90,"cut":false,"hidden":false,"merged":[[3,1,13,1],[14,1,41,1],[42,1,73,1],[80,1,83,1]]}
[]
[]
[null,"Type","Sr. No","HHW Standard Cohorts",null,"Sr. No","CTV Standard Cohorts"]
[null,"Region",1,"ROS",null,1,"ROS"]
[null,null,{"$f":"C4+1","v":2},"ROS minus Gaming Darkmarkets",null,2,"HSM"]
[null,null,3,"HSM",null,3,"Southern States"]
[null,null,4,"Southern States",null,4,"Top 6 metros"]
[null,null,5,"West India",null,5,"1 Mn + Towns"]
[null,null,6,"East India"]
[null,null,7,"NE India"]
[null,null,8,"North India"]
[null,null,9,"Top 6 metros"]
[null,null,10,"Top 10 metros"]
[null,null,11,"1 Mn + Towns"]
[null,"States",12,"Andhra Pradesh"]
[null,null,13,"Telangana"]
[null,null,14,"Arunachal Pradesh"]
[null,null,15,"Assam"]
[null,null,16,"Bihar"]
[null,null,17,"Jharkhand"]
[null,null,18,"Chandigarh"]
[null,null,19,"Goa"]
[null,null,20,"Gujarat+Dadra & Nagar Haveli+Daman&Diu"]
[null,null,21,"JK + Ladakh"]
[null,null,22,"Karnataka"]
[null,null,23,"Kerala"]
[null,null,24,"Maharashtra"]
[null,null,25,"Tripura+Manipur+Meghalaya"]
[null,null,26,"Mizoram"]
[null,null,27,"Madhya Pradesh"]
[null,null,28,"Chhattisgarh"]
[null,null,29,"Nagaland"]
[null,null,30,"Odisha"]
[null,null,31,"Punjab"]
[null,null,32,"Haryana"]
[null,null,33,"Himachal Pradesh"]
[null,null,34,"Rajasthan"]
[null,null,35,"Sikkim"]
[null,null,36,"Tamil Nadu + Pondicherry"]
[null,null,37,"Uttar Pradesh"]
[null,null,38,"Uttarakhand"]
[null,null,39,"West Bengal"]
[null,"Cities",40,"Mumbai"]
[null,null,41,"Delhi NCR"]
[null,null,42,"Kolkata"]
[null,null,43,"Chennai"]
[null,null,44,"Hyderabad"]
[null,null,45,"Bangalore"]
[null,null,46,"Pune"]
[null,null,47,"Ahmedabad"]
[null,null,48,"Kochi+Ernakalum"]
[null,null,49,"Lucknow"]
[null,null,50,"Agra"]
[null,null,51,"Allahabad"]
[null,null,52,"Bhopal"]
[null,null,53,"Coimbatore"]
[null,null,54,"Indore"]
[null,null,55,"Jaipur"]
[null,null,56,"Kanpur"]
[null,null,57,"Ludhiana"]
[null,null,58,"Nagpur"]
[null,null,59,"Patna"]
[null,null,60,"Ranchi"]
[null,null,61,"Surat"]
[null,null,62,"Vadodara"]
[null,null,63,"Varanasi"]
[null,null,64,"Aurangabad"]
[null,null,65,"Bhubaneswar"]
[null,null,66,"Dehradun"]
[null,null,67,"Guwahati"]
[null,null,68,"Amritsar"]
[null,null,69,"Madurai"]
[null,null,70,"Nashik"]
[null,null,71,"Visakhapatnam"]
[null,"Affluence",72,"iOS Cohort"]
[null,null,73,"NCCS - AB"]
[null,null,74,"Premium Cohort"]
[null,null,75,"25K+ Devices"]
[null,null,76,"15K+ Devices"]
[null,null,77,"<15K Devices"]
[null,"Demo",78,"35 Yrs+"]
[null,null,79,"<35 Yrs"]
[null,null,80,"Male"]
[null,null,81,"Female"]
[]
[null,"*Cohort selection is available as per feasibility check. "]
[null,"For Cross tabs check with customization team for feasibility"]
[null,"No cross tab is available for iOS Cohort"]
[null,"Top 6 metros (Mumbai, Delhi, Bangalore, Kolkata, Hyd, Chennai)"]
[null,"Top 10 metros (Top 6 Metros + Pune + Ahmedabad + Lucknow + Cochin)"]

{"sheet":"T&Cs","index":4,"n_rows":26,"n_cols":1,"rows_kept":26,"cut":false,"hidden":false,"merged":[[0,0,0,7],[1,0,1,7],[2,0,2,7],[3,0,3,7],[4,0,4,7],[5,0,5,7],[6,0,6,7],[7,0,7,7],[8,0,8,7],[9,0,9,7],[10,0,10,7],[11,0,11,7],[13,0,13,7],[14,0,14,7],[22,0,22,7],[23,0,23,7],[24,0,24,7],[25,0,25,7],[15,0,15,7],[16,0,16,7],[17,0,17,7],[18,0,18,7],[19,0,19,7],[20,0,20,7],[21,0,21,7]]}
["Terms & Conditions"]
["1) All the creatives as per specs have to be QC and S&P approved by Star India 5 business days in advance of going live"]
["3) Entire Billing will be done on Star India Pvt. Ltd. reports on Impressions only across Live & Pre/Post Show ; 3rd party tracker reports (where applicable) will not be considered for billing"]
["4) No Guarantee on no. of spots/insertions per match"]
["5) No per creative/per feed impression guarantee.Please refer the specs document for specifications of each creative."]
["6) If the client chooses Standard Targeting then they need to inform which cohort before the deal is closed and only after JioHotstar's confirmation on inventory availability. No changes allowed in cohort and impressions at a later stage"]
["7) Midroll CPM Rate to be pro rated basis edit length"]
["8) Creative should be full motion video with sound"]
["9) Net deliverable shall be the total number of impressions booked by the client for the campaign duration"]
["10) Prerolls are available on Desktop and APP; No Time Targeting Possible"]
["11) Preroll can be max upto 10s only"]
["12) Taxes extra as applicable. "]
[]
["Squeeze ups/ L-bands : Terms & Conditions"]
["1) RO to be in the name of Star India Pvt. Ltd"]
["2) Maximum of 2 L-bands/ Squeeze ups Per Over for an advertiser. "]
["3) Milestones/ Custom Squeeze Ups will get priority: if a 4/6 coincides with Milestone, in that case SqueezeUps for such 4s/6s will be run at random during the same or next match.\nSimilarly, a custom squeeze-up will get higher priority over any other squeeze-up (4/6/Milestone/ FOW) and such 4s/6s/Milestones/FOW will be run at random during the same or next match.  \nIn case of higher number of feature instances / over, few instances might get missed across all of the features."]
["4) Billing will be done on Star India Pvt. Ltd reports,No targeting & clickability is possible"]
["5) There will be no 3P Impression Tracking or Reach Reporting of the Feature Package."]
["6) Squeeze Up duration - approx 3-5 secs. Please refer the specs document for specifications of each creative"]
["7) All the creatives as per specs have to be QC and S&P approved by Star India Pvt. Ltd. 2 business days in advance of going live"]
["8) This is subject to board / event guidelines of limitations on per over/full match exposure"]
["9) RO value for the Feature will be segregated proportionately amongst all the matches and invoices will be raised accordingly; irrespective of the occurrence of the event."]
["10) This package is subject to the board guidelines.We will need to go back to the board's Official Sponsors (once announced by the board) as per the Right of First Right of Refusal clause for each tournament (in the same category)"]
["11)In case of shorter duration of matches due to early finishes or weather related conditions or any other reason, JioHotstar is not liable to give make goods for dropped features from the above"]
["12)Taxes extra as applicable. "]