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{"sheet":"Sheet1","index":0,"n_rows":90,"n_cols":7,"rows_kept":90,"cut":false,"hidden":false,"merged":[[3,1,13,1],[14,1,41,1],[42,1,73,1],[80,1,83,1]]}
[]
[]
[null,"Type","Sr. No","HHW Standard Cohorts",null,"Sr. No","CTV Standard Cohorts"]
[null,"Region",1,"ROS",null,1,"ROS"]
[null,null,{"$f":"C4+1","v":2},"ROS minus Gaming Dark markets",null,2,"HSM"]
[null,null,3,"HSM",null,3,"Southern States"]
[null,null,4,"Southern States",null,4,"Top 10 metros"]
[null,null,5,"West India",null,5,"1 Mn + Towns"]
[null,null,6,"East India"]
[null,null,7,"NE India"]
[null,null,8,"North India"]
[null,null,9,"Top 6 metros"]
[null,null,10,"Top 10 metros"]
[null,null,11,"1 Mn + Towns"]
[null,"States",12,"Andhra Pradesh"]
[null,null,13,"Telangana"]
[null,null,14,"Arunachal Pradesh"]
[null,null,15,"Assam"]
[null,null,16,"Bihar"]
[null,null,17,"Jharkhand"]
[null,null,18,"Chandigarh"]
[null,null,19,"Goa"]
[null,null,20,"Gujarat+Dadra & Nagar Haveli+Daman&Diu"]
[null,null,21,"JK + Ladakh"]
[null,null,22,"Karnataka"]
[null,null,23,"Kerala"]
[null,null,24,"Maharashtra"]
[null,null,25,"Tripura+Manipur+Meghalaya"]
[null,null,26,"Mizoram"]
[null,null,27,"Madhya Pradesh"]
[null,null,28,"Chhattisgarh"]
[null,null,29,"Nagaland"]
[null,null,30,"Odisha"]
[null,null,31,"Punjab"]
[null,null,32,"Haryana"]
[null,null,33,"Himachal Pradesh"]
[null,null,34,"Rajasthan"]
[null,null,35,"Sikkim"]
[null,null,36,"Tamil Nadu + Pondicherry"]
[null,null,37,"Uttar Pradesh"]
[null,null,38,"Uttarakhand"]
[null,null,39,"West Bengal"]
[null,"Cities",40,"Mumbai"]
[null,null,41,"Delhi NCR"]
[null,null,42,"Kolkata"]
[null,null,43,"Chennai"]
[null,null,44,"Hyderabad"]
[null,null,45,"Bangalore"]
[null,null,46,"Pune"]
[null,null,47,"Ahmedabad"]
[null,null,48,"Kochi+Ernakalum"]
[null,null,49,"Lucknow"]
[null,null,50,"Agra"]
[null,null,51,"Allahabad"]
[null,null,52,"Bhopal"]
[null,null,53,"Coimbatore"]
[null,null,54,"Indore"]
[null,null,55,"Jaipur"]
[null,null,56,"Kanpur"]
[null,null,57,"Ludhiana"]
[null,null,58,"Nagpur"]
[null,null,59,"Patna"]
[null,null,60,"Ranchi"]
[null,null,61,"Surat"]
[null,null,62,"Vadodara"]
[null,null,63,"Varanasi"]
[null,null,64,"Aurangabad"]
[null,null,65,"Bhubaneswar"]
[null,null,{"$f":"C68+1","v":66},"Dehradun"]
[null,null,67,"Guwahati"]
[null,null,68,"Amritsar"]
[null,null,69,"Madurai"]
[null,null,70,"Nashik"]
[null,null,71,"Visakhapatnam"]
[null,"Affluence",72,"iOS Cohort"]
[null,null,73,"NCCS - AB"]
[null,null,74,"Premium Cohort"]
[null,null,75,"25K+ Devices"]
[null,null,76,"15K+ Devices"]
[null,null,77,"<15K Devices"]
[null,"Demo",78,"35 Yrs+"]
[null,null,79,"<35 Yrs"]
[null,null,80,"Male"]
[null,null,81,"Female"]
[]
[null,"*Cohort selection is available as per feasibility check. "]
[null,"For Cross tabs check with customization team for feasibility"]
[null,"No cross tab is available for iOS Cohort"]
[null,"Top 6 metros (Mumbai, Delhi, Bangalore, Kolkata, Hyd, Chennai)"]
[null,"Top 10 metros (Top 6 Metros + Pune + Ahmedabad + Lucknow + Cochin)"]