{"text_format":"2","workbook":"xlsx","n_sheets":4,"sheets":["2016-20 FS","2020-2021 Immersive","2022-25 Immersive","TV Plus"],"not_rendered":{"charts":0,"images":4,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"2016-20 FS","index":0,"n_rows":15,"n_cols":5,"rows_kept":15,"cut":false,"hidden":false,"merged":[[0,0,0,3],[2,0,5,0],[7,0,9,0],[11,0,12,0]]}
["Home Screen Masthead (2016-2021 TV MY) "]
["Ad Format","Particulars","Dimension ","File Size"]
["Display","Display banners","480x270,  960x270  banners","< 500 KB","Both Mandatory"]
[null,"Brand Logo (Optional)*","480x270","< 500 KB | If brand logo not provided static creative will be placed in the required dimension* "]
[null,"Supported File Format","PNG and JPG only"]
[null,"CTA","Learn More/ Know More ","Applied to Wide Ad banner"]
[]
["Video","Auto Play Video ","MP4 with dimensions 1920x1080","<=25 MB & < 10K Bit rate"]
[null,"Video Tile","up to 25 characters (Including spaces)"]
[null,"Video Description","up to 40 characters (Including spaces)"]
[]
["LP","Landing Page Requirements","Compatible with TV Browser"]
[null,"LP Tech Requirements","Web Engine: Chromium Version M47 , 63 , 69, 56 and Web kit (r152340)"]
[]
["Note : If the advertiser doesn't have a video then only 960x270 would be placed."]

{"sheet":"2020-2021 Immersive","index":1,"n_rows":13,"n_cols":5,"rows_kept":13,"cut":false,"hidden":false,"merged":[[0,0,0,3],[2,0,5,0],[7,0,9,0],[11,0,12,0]]}
["Home Screen Masthead (2016-2021 TV MY) "]
["Ad Format","Particulars","Dimension ","File Size"]
["Banner ","Launcher Tile Banner","480x270","< 500 KB(Can be brand logo as a creative element)"]
[null,"Full Screen Static ","3840 x 2160 banner","Preview banner will be generated from this full screen image","Mandatory ( Safe space guide mentioned in tab 3. )"]
[null,"Supported File Format","PNG and JPG only"]
[null,"CTA","Learn More / Know More ","Applied to Wide Ad banner"]
["Optional"]
["Video","Video ","MP4 with dimensions 1920x1080","< =25 MB & < 10K Bit rate"]
[null,"Video Tile","up to 25 characters (Including spaces)"]
[null,"Video Description","up to 40 characters (Including spaces)"]
[]
["LP","Landing Page Requirements","Compatible with TV Browser"]
[null,"LP Tech Requirements","Web Engine: Chromium Version M47 , 63 , 69, 56 and Web kit (r152340)"]

{"sheet":"2022-25 Immersive","index":2,"n_rows":13,"n_cols":5,"rows_kept":13,"cut":false,"hidden":false,"merged":[[0,0,0,3],[2,0,4,0],[6,0,9,0],[11,0,12,0],[14,0,14,2]]}
["Home Screen Immersive Masthead (2022-24 TVs)"]
["Ad Format","Particulars","Dimension ","File Size"]
["Display","Immersive Banners (Masthead) ","3840 x 2160 banner","Max 1 MB , 0 - 1104 Px for masthead visibility ","Mandatory "]
[null,"Unexpanded creative safe zone:","3610 x 1056px (230px in from the left)","*The left navigation bar is 230px, so all elements in the creative needs to be aligned accordingly, to avoid overlap with the navigation tab."]
[null,"Supported File Format","PNG and JPG only"]
[]
["Video","Auto Play Video","MP4 with dimensions 1920x1080 px","< 10k Bitrate , < =25 MB  , 16:9 aspect ratio recomm"]
[null,"Video Tile","up to 25 characters (Including spaces)"]
[null,"Video Description","up to 40 characters (Including spaces)"]
[null,"CTA","Watch Video / Learn More","Hardcoded and hence can't be moved."]
[]
["LP","Landing Page Requirements","Compatable with Smart TV Browser"]
[null,"LP Tech Requirements","Web Engine: Chromium Version M47 , 63 , 69, 56 and Web kit (r152340)"]

{"sheet":"TV Plus","index":3,"n_rows":13,"n_cols":3,"rows_kept":13,"cut":false,"hidden":false,"merged":[[1,0,1,2],[2,0,5,0],[10,1,10,2]]}
[]
["Samsung TV Plus"]
["Video","Dimensions","1920x1080 and < 25MB"]
[null,"File type","MP4"]
[null,"Aspect ratio","16:9"]
[null,"Max bit rate",10000.0]
[null,"CTA","Not applicable. All Videos are non clickable "]
[]
[]
[null,"About TV Plus"]
[null,"Samsung TV Plus is video first inventory with 140+ TV channels accessible without any subscription fee"]
[null,"Non-Skippable In stream Ads"]
[null,"Brand Safe environment '"]